Vallepicciola Wine Club Opens at Florence

Florence’s iconic Artemio Franchi Stadium has introduced a fresh and sophisticated addition to its amenities — a dedicated wine club. On August 22, 2024, the Vallepicciola Wine Club officially opened its doors, offering an exceptional wine-tasting experience before and after ACF Fiorentina matches. This innovative concept brings a touch of Tuscan elegance to the stadium, allowing fans to enjoy high-quality wines in a luxurious setting.

A New Era of Hospitality

The Vallepicciola Wine Club, spanning 200 square meters and accommodating up to 150 guests, is a space designed to elevate the matchday experience. The wine club offers fans the opportunity to indulge in some of Tuscany’s finest wines, including the Pievasciata Spumante Brut, Pievasciata Chardonnay IGT Toscana, and the classic Chianti Classico, all produced by the renowned Castelnuovo Berardenga winery.

This initiative marks a significant shift in how hospitality is approached at sports venues in Italy. While fine dining and high-end beverage options have long been a staple at stadiums across Europe, this is a relatively new concept in Italy, particularly in a region as deeply rooted in wine culture as Tuscany.

What to Expect at the Vallepicciola Wine Club:

Exclusive Wine Selection

Sample prestigious labels from the Chianti region, including sparkling wines, whites, and reds.

Luxurious Atmosphere

Enjoy tastings in a beautifully designed lounge, complete with multimedia presentations about the winemaking heritage of Tuscany.

Hospitality

Experience top-tier hospitality services, enhancing the matchday experience for Serie A, Coppa Italia, and Conference League games.

Cultural Connection

Discover the rich history and winemaking traditions of Tuscany while enjoying the matches.

Want Some Wine?

The Vallepicciola Wine Club at Florence’s Artemio Franchi Stadium represents a perfect blend of sports and culture, bringing together the excitement of football with the refined pleasures of Tuscan wine. As stadiums across Europe continue to enhance their hospitality offerings, Florence is setting a new standard with this unique venture. Don’t miss the chance to elevate your matchday experience with a visit to the Vallepicciola Wine Club.

 

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